Adobe

Role:
Design Strategy
Experience Design

Team:
Gabi Levi, CBM
Caroline Jordan, CBM
Beka Tesfaye, CBM
Alyn Carr, CBM
Caitlin Russell, ST



Tools:
Sketch




Adobe's Guided Learning creates gives enterprises personalized learning paths to help them drive growth for their organization. Adobe was inspired by our work and created the Experience League.

Background

As enterprises evolved to become data-centric businesses, the number of cloud services followed.

Adobe Experience Cloud offers integrated solutions for enterprise marketing, analytics, advertising, and commerce. They needed to build deeper relationships with their enterprise clients and asked us to find new ways to connect with the creative decision makers in these organizations.

Process

Understand

Interviews
Ethnography
Surveys
Content Audit
Tech Audit

Explore

Ideate
Concept Validation
Jobs to be Done
Journey Maps
Feature Prioritization

Materialize

Story Boards
Mockups

What we learned

Adobe’s enterprise clients were engaging with their products, not their communications. They had the tools to succeed but felt stuck because they weren't using them to their potential.

Our Approach

Guided Learning

A is for Adobe

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Adobe's Guided Learning enables enterprise customers to drive growth for their organization. It uses machine learning to create personalized learning paths based on the user's role and industry.

How it works

On-Boarding Quiz

Employees access the service with their Enterprise ID. When they land on the website, they are prompted to take a quiz that  helps them understand what makes them tick and how they work best in their organization.

On-boarding Result

Once they click submit, they are given a “Leadership Archetype”, correlated strengths and weaknesses, and suggested courses. The on-boarding process helps Adobe uncover qualitative insights about their enterprise clients.

Home Page

The home page makes it easy for users to discover topics and define a learning path suited for them. Hosting the e-learning platform on a website allows their enterprise clients to access the platform while they are in the office and traveling out of town for work.

Learning Modules

Users can develop new skills and practice using Experience Cloud with real data from their organization and respective industry. Leaders can set goals and track progress to make sure each department has the latest skills.

Outcome

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Adobe was inspired by our work and created the Experience League.

Video Release