Adobe tasked us with building deeper relationships with their enterprise clients and wanted to find new ways to connect with the creative-decision makers in these organizations.
During my time at VCU Brandcenter, I worked with a team of brand managers on this project. I was responsible for designing the user experience and user interface for the web platform. We pitched our concept to Adobe and later they created the Experience League.
Research, Strategy, UX/UI
Gabi Levi, Caroline Jordan, Beka Tesfaye, Alyn Carr, Caitlin Russell
Adobe Experience Cloud offers a collection of integrated solutions for enterprise marketing, analytics, advertising, and commerce. It's a library of tools and integrations that helps teams from production to deployment.
Creative Decision Makers
If the creative decision-makers can prove that data-driven design is adding value to their organization, then they will have a stronger relationship with Adobe.
Offering a personalized service creates a feedback loop that helps Adobe see how their clients adopt their products and where they need help.
There are three types of content on the learning page that users can interact with based on their learning goals and time commitment.
Learning content for Experience Cloud is often complex so I designed the cards to emphasize key information that the use needs. After deciding on a base card design, I created a variety of different shapes and sizes to account for the different types of content.
In order to make the content more scannable, I created a visual system for the cards by simplifying the Experience Cloud product logos.
The learning path pages make it easy for users to view their current progress and discover more information about each course in the learning path.
The progress indicator at the top of the page shows the user how many sections they have completed. The user can click the tabs below the video to easily access related information and resources for each section and course.
The 'My Learning' page is designed to help users pick up where they left off when they return to the website. I chose to use tabs so the user can easily view what they've bookmarked and completed.
Employees access the service with their Enterprise ID. When they land on the website, they are prompted to take the 'Creative Leadership' quiz that helps them understand what makes them tick and how they work best in their organization. Questions for the quiz are based on personality type and leadership style.
Once the user clicks submit, they are given an archetype, correlated strengths and weaknesses, and suggested courses. The on-boarding process helps Adobe uncover qualitative insights about their enterprise clients.