I worked as part of a multidisciplinary team that consisted of a copywriter, art director and experience designer. We were tasked with building trust with an emerging technology and we focused on autonomous vehicles during the transition period before mass adoption. Our final deliverables were a campaign and a minimum viable product for pedestrian communication. I was responsible for user research, prototyping, and testing of the minimum viable product.
The communication system lets pedestrians know when they are seen and when it's safe to cross the road. It uses familiar symbols to avoid language barriers.
The ICS only activates when a pedestrian intends to cross the road or a biker is on either side of the vehicle. It adds transparency to how Waymo's vehicles think and behave, making them more predictable so pedestrians know what to expect.
1) 'Walk' and 'Do Not Walk' Symbols for Pedestrians
2) Light Bars for Bikers