While I was at VCU Brandcenter, we were tasked with connect an audience to a product or service from a global brand in a way that wasn't possible three years ago. I collaborated with a strategist on research and the production of the case study video.
Concept Development, UX/UI
In 2017, they redesigned their mobile app which included a few notable changes. They transitioned from a timeline to focus on discovery and introduced game elements so users could track their progress and earn rewards. Most importantly, Headspace added a new category called 'Minis'. This was a sign that they started to focus on the user's immediate needs.
"This meditation technique is aimed at keeping the body’s core chakras — centers of energy — open, aligned, and fluid. Blocked or imbalanced chakras can result in uncomfortable physical and mental symptoms, but chakra meditation can help to bring all of them back into balance."
Using the Taptic Engine on the Apple Watch allows Headspace users to feel the chakra tone to vocalize, making it a more rewarding experience.
Pulse by Headspace is a guitar tuner for chakra meditation. It uses biofeedback on the Apple Watch to make meditation an active and engaging experience. Traditionally, meditation instructors provide auditory feedback to guide students with which chakra to vocalize. Using the Taptic Engine on the Apple Watch allows Headspace users to feel the chakra tone to vocalize, making it a more rewarding experience.
Once the user hums in the range of the chakra tone, the watch begins pulsing at one second intervals to let the user know they are on the right track. After the user holds the tone for 10 seconds, the watch sends two pulses to let them know they have completed the exercise.
I created wireframes and flows for three scenarios: Discover, Single exercise, suggested exercise.
Users can choose a full chakra meditation where they vocalize each of the seven chakras or they can select them individually if they know which chakra they need to focus on.
The EKG sensor monitors the user's biometrics and invites them to meditate when they need it most.