Pickeball is the fastest growing sport in the United States. While there are public courts other parts of the country, it hasn't been properly introduced in Richmond, Virgina. Many people in the local community haven't been exposed to the sport because it is only accessible if you belong to a country club.
My goal was to familiarize the audience with pickleball by focusing on the mechanics and dynamics of the sport.
Court as Grid
The logo is is based on the dimensions of a pickle ball court. The edges are rounded to feel more approachable but still familiar.