Rally

Role:
Art Direction
Graphic Design
Team:
Gabi Levi, ST

Tools:
‍Adobe CC

Two entrepreneurs wanted to bring pickleball to Richmond, VA in the form of an entertainment venue. They asked us to brand the sport and the space.

Approach

Rally is the home of interactive play. We wanted to communicate this through shapes, color combinations and dynamic patterns.


My goal was to familiarize the audience with pickleball by focusing on the mechanics and dynamics of the sport.

Court as Grid

Brand Colors & Combinations

Process

Preliminary Logomark & Logotype

Rally is playful, energetic and vibrant.

Exploring the abstracted court with color