Two entrepreneurs wanted to bring pickleball to Richmond, VA in the form of an entertainment venue. They had four weeks before they started pitching for their seed round of funding so they asked us to brand the sport and the space. I collaborated with a strategist to name and position the brand.
Concept Development, Naming, Logo Design
The logo is is based on the dimensions of a pickle ball court. The edges are rounded to feel more approachable but still familiar.
My goal was to familiarize the audience with pickleball by focusing on the mechanics and dynamics of the sport.
Rally is playful, energetic and vibrant.
After finalizing the logo, I started to explore how the abstracted court can be used to inform the interior and exterior space.