Gabi Levi, ST
Two entrepreneurs wanted to bring pickleball to Richmond, VA in the form of an entertainment venue. They asked us to brand the sport and the space.
Rally is the home of interactive play.
We wanted to communicate this through shapes, color combinations and dynamic patterns.
My goal was to familiarize the audience with pickleball by focusing on the mechanics and dynamics of the sport.
Court as Grid
Brand Colors & Combinations
Preliminary Logomark & Logotype
Rally is playful, energetic and vibrant.
Exploring the abstracted court with color
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